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May 2008 // Posted 05.16

First Data Rebranding

New FD Logo
1 of 1

Hey guys, check out the flurry of conversation on the new First Data logo—that we may or may not have done ;)

http://www.underconsideration.com/brandnew/archives/a_new_angle_on_data.php

It's nice to see the input—both supporting and criticizing. 

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Looking good, Steve! It

Looking good, Steve! It would be great to hear more about the inspiration for this mark, if you do indeed know anything about that...

81718@aiga.org posted on: 05.21.08