Small Talk VI took place on November 18 at Razorfish, and a large crowd turned up for the event. Ten gregarious presenters showed case studies in the form of a lively reel accompanied by rock music. Several gift certificates were raffled off at different points throughout the evening.

Razorfish helps companies build strong global brands by creating engaging user experiences in the digital world. Until recently, the company was called Avenue A | Razorfish, but has recently shortened its name and launched a captivating new Web site.

“It’s becoming increasingly hard for brands to connect with consumers,” said Robin Barrow. This is the essential challenge and is what brings companies to Razorfish “to do digital right.”

Whether it's banking, insurance, telecommunications or snacks, Razorfish knows how to achieve interactive solutions that appeal to a targeted demographic while setting trends in the online world. They use ethnographic research, usability testing and focus groups to arrive at a strategy for audience understanding. Those learnings inform their choices in voice, visuals and structure. The results have been imaginative and effective.

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