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Dubbed a “strategic and smart campaign” by Fast Company, the Obama “brand” has received much recognition not only within the design community, but also throughout the nation. Sol Sender and Scott Thomas, creators of the Obama logo and website, will describe their experiences in developing a political “brand” of historical impact. Carol Coletta, CEO of CEOs for Cities and host and producer of the public radio show Smart City, will moderate their conversation. Discussion will evolve around the logo that was created in early 2007 by the Chicago firm Sender LLC, in partnership with MODE, along with the materialization of Barackobama.com, which was designed, developed and managed by the campaign’s internal team led by Mr. Thomas. The event features a special exhibition of posters from Threadless Loves Democracy: a challenge to design the most unique and conceptual call to vote – sponsored by Sappi Fine Paper, Threadless, Rock The Vote and Jones Soda.

The event will also feature winning buttons from the McCoy “Get Out the Vote” button competition on 24-7designheaven.com. A limited number of buttons and posters will be available to all guests.

Sol Sender
As founder and principal of Sender LLC, Sol Sender spearheaded the logo development for Barack Obama's historic 2008 campaign. Now a strategist with VSA Partners, he works across disciplines to impact the communications of some of the world's most valuable businesses and brands. Over the course of his career, his work as a designer and a strategist has been recognized by the AR100, the Webby Awards, The International Web Awards, Communication Arts, How Magazine and as a nominee for The Brit Insurance Design of the Year. A faculty member at the School of the Art Institute of Chicago since 1999, his articles on design history and design education have been published and distributed by Allworth Press.

Scott Thomas
Scott Thomas (a.k.a SimpleScott) is constantly seeking the simplest answer to complex problems. His design pursuits began by studying architecture before bouncing to graphic design and web development. He started practicing design in London's Shoreditch, before moving to Chicago where he started focusing on user experience design informed through immersive user research. From products to websites, Scott works to simplify the experience of use. In 2006, he and 5 others began a design collective, lovingly titled, The Post Family. The group is devoted to supporting each others design habits, from silk screen to letterpress, from illustration to blogging, in an effort to "get back to the hand". In 2007, Scott's career took a dramatic leap when he was invited to join the New Media team at Obama for America. The chance encounter led Scott to becoming the Design Director of the historic Obama Presidential campaign.

Carol Coletta
Carol Coletta is president and CEO of CEOs for Cities and host and producer of the nationally syndicated public radio show Smart City. Previously, she served as president of Coletta & Company in Memphis. In addition, she served as executive director of the Mayors’ Institute on City Design, a partnership of the National Endowment for the Arts, U.S. Conference of Mayors and American Architectural Foundation. This year she was named one of the world’s 50 most important urban experts by a leading European think tank.

This event is sponsored by Unisource, Sappi, and Getty

Event Parking Available:
1135 South Morgan
Lot 5C
200 spaces
$6.75