Event Overview
Design Thinking is an ongoing series devoted to sharing the perspectives of industry leaders. In our second installment, AIGA Chicago is proud to present Armin Vit of UnderConsideration.

The Good, The Blog and The Ugly: Armin Vit will give us an unfiltered and uncensored look at ten years of working for design firms, living across the U.S., growing from a single blog to a relative publishing empire, and running an almost client-less, self-sufficient business from the (dis)comfort of home. Not just greatest hits and congratulatory stories, but also lamest flops and cautionary tales.

The event will be held at the stunning Chicago space of Morningstar, Inc—a setting that promises to offer even further inspiration. Prior to the presentation, participants will enjoy a reception on Morningstar’s outdoor patio, which features dramatic views of downtown.

Armin Vit
Born and raised in Mexico City, Armin is a graphic designer and writer now living in Austin, Texas. He is co-founder of UnderConsideration, a graphic design firm and publishing enterprise all rolled into one. While he has written for most of the well-known trade publications, he is better known for his writing on the blogs that make up the UnderConsideration online network, as well as from the books he has co-authored with his wife and partner, Bryony Gomez-Palacio — their most recent efforts being Graphic Design, Referenced and the self-published Flaunt. Armin spends a modest amount of time on the road lecturing on any number of topics and can be found anywhere from San Diego to Berlin. Through UnderConsideration’s Department of Design he designs corporate identities, books and web sites for a few clients.

About UnderConsideration
Since 2002, the Gold Rush era of blogs, UnderConsideration has launched six sites — Speak Up, Brand New, Quipsologies, The Design Encyclopedia, Word It, and FPO — that have been part of the growing dialog in design and the broad appreciation of the practice made possible by the reach of the web.

Win a copy of Graphic Design, Referenced
A copy of Graphic Design, Referenced by Armit Vit and Bryony Gomez-Palacio will be raffled at the end of the presentation. Flaunt, their self-published book on designing effective and compelling portfolios will also be sold for $20 at the event. Cash and personal checks will be accepted. Light refreshments will be served.